The Story is an e-commerce brand selling all hardware related to the balancing, fitting and repairing of tyres. After receiving the brief, through research we learnt the very nature of balancing a tyre involves setting the correct angle of camber. From this knowledge, we used the angle of the 'v' to tie up and influence all aspects of the brand. It implies forward movement, momentum. And when used in typography and application creates a unique and dynamic feel.

Art direction of product photography was also key. Using the angle, all products are photographed with precision and consistency.

The Deliverables

– Brand ethos and identity
– Design and build of e-commerce website
– Packaging
– Art Direction