The Story

Boux Avenue is a new lingerie brand created by Dragons' Den's Theo Paphitis. Working in collaboration with Ink Associates, who created and rolled out the interior concept, we created the brand inspired by quintessential hotels of the Art Deco movement. The brand was implemented instore, online, and across all merchandise. As well as covering traditional applications: packaging, stationery, ticketing and apparel, the brand has also been rolled out across an innovative digital POS system.