The Story

Having successfully relocated key staff members both nationally and internationally for clients such as Siemens, relocation consultant Anna Lorimer approached us to name and brand her rapidly growing business.

In a heavily corporate landscape, it was deemed necessary to a) indicate a human who actually cared was behind the business and b) to move away from generic corporate imagery, thus guaranteeing differentiation.

The identity is simply a rethink of a common packaging symbol, and the rest of the brand follows suit, twisting conventional packaging iconography to communicate and carry information.

To launch the brand, Handled with Care hand-delivered bespoke packaged Egglings to CEO gatekeepers, simultaneously delivering the most delicate of objects and leap-frogging the standard corporate mail-outs.