Having successfully relocated key staff members both nationally and internationally for clients such as Siemens, relocation consultant Anna Lorimer approached us to name and brand her rapidly growing business.
In a heavily corporate landscape, it was deemed necessary to a) indicate a human who actually cared was behind the business and b) to move away from generic corporate imagery, thus guaranteeing differentiation.
The identity is simply a rethink of a common packaging symbol, and the rest of the brand follows suit, twisting conventional packaging iconography to communicate and carry information.
To launch the brand, Handled with Care hand-delivered bespoke packaged Egglings to CEO gatekeepers, simultaneously delivering the most delicate of objects and leap-frogging the standard corporate mail-outs.
– Brand ethos and identity – Stationery – Website design – Marketing concept