The Story

Fulham Football Club required a seasonal sub brand that could be applied across a range of media on screen and in print.

Taking its cues from Fulham’s brand guidelines, a set of festive icons were designed. These icons were used to hold key information, and illustrate Fulham’s website and printed material. After a rocky few weeks for the team leading up to the Christmas period, ‘Christmas Spirit’ was our rallying cry to the fans.