Creative Support have been providing personalised support services since 1991. They do many great things for many great people, but were struggling to communicate the values of their organisation.
Directly referencing service users' artwork – the visual output of the organisation's positivity – we created a broad new colour palette to represent the overwhelming vibrancy of Creative Support. This palette forms the foundation of the brand and is used to communicate specific messages, or simply to act as a visual glue to tie all applications together.
– Brand ethos – Brand alignment – Tone of voice – Full implementation across all communications