Ben Spriggs approached us looking for help with creating a unique brand for his photography business, and to help him stand out. With a surname like no other, we changed his business from being a ubiquitous Ben to an instantly memorable Spriggs. This enables us to define his offering; Spriggs Photography. Whether Ben himself is working on a project, or one of his team, they can all work under the Spriggs Photography umbrella.
The branding was stripped back of all photography clichés, creating a clean contrast between the mark and his photography. This enables him to simply promote his studio’s photographic output as opposed to any overt branding.
On the website, by applying subtle colour changes to the typography and ruled lines, the brand evolves with the imagery to highlight the key colours captured in each shot.
– Brand ethos and identity