Mark Symonds and Paul Morris offer professional advice on Sustainable Drainage Systems (SuDS). With an increasing need for their services they approached Detail to develop a name and brand to help their current growth of the business.
SuDS primarily collect and distribute excess water below the surface to help prevent flooding. Flo_ became the name and with a well placed underscore, the identity shows both what they do and where they do it.
– Brand ethos and identity
– Brand guidelines
– Tone of voice