HRC Law are a new law firm specialising in Employment Law, Recruitment and HR. They required a brand to define them, along with a functional website.
Detail worked with HRC Law and defined their ethos as ‘Clarifying Law’. HRC Law are a new kind of law firm based on clarity. They always speak clearly and have a policy of being completley transparent; with their clients and with each other. This is a valuable brand asset that was discovered after listening to and working with HRC Law. The focus on clarity gave HRC Law standout in a competitve market. Detail applied this brand ethos through HRC Law’s tone of voice, website and advertising. Using sparse typography and language matched their values perfectly. A functional website was designed that acts as a platform for HRC Law to publish articles, bulletins and legal updates.
– Brand ethos and identity – Brand guidelines – Tone of voice – Website