Nationwide tyre wholesaler required a brochure that spoke firstly about themselves, but also encapsulated the tyre brands which they had chosen to further secure their position within the marketplace.
Within the industry it became apparent that Grouptyre are renown for their customer service, for pulling the stops out. Capturing that feeling amongst their customers we created the campaign line 'trust us to go to always go the extra mile'.
This line is now being rolled out across the UK as their key brand message.
– Campaign concept
– Online activations
– Offline materials