Whether changing the tyres on your car or affecting change within the tyre industry, Evergreen's goal is to focus on a more sustainable future.
New to the UK market, Evergreen have a strong belief in technology and how that can positively influence a tyre's economy and therefore reduce CO2 emissions. Entering a visually similar market, Evergreen required cut-through and a need to communicate their confidence in the product.
We developed their UK brand message Changing Tyres, which both literally and metaphorically describes their goals. The branding is modern and clean, purposefully avoiding clichéd imagery.
We created their UK website, all offline communications and continue to roll out consistent applications of the brand.
Evergreen have enjoyed a successful entry into the UK market and are set to grow and develop as a trusted consumer brand.
– Brand ethos
– Design and build of website
– Print communications
– Art Direction