The Story

Grouptyre are a national independent tyre wholesaling organisation. Supplying garages and tyre fitters the length and breadth of the country, Grouptyre briefed us to create a brand for Grouptyre Rewards, an initiative to give something back to their customers.

Using tyre tracks as the core branding device, a system was developed with an illustrated car. Online and in print the car is illustrated to have completed a journey, the tracks it leaves create typography, illustrations and anything relevant to the communication.