The Story

Cussons Mum & Me is a brand new range of products created for mums, right from bump through to baby. Designed by mums, developed by experts; the range has taken into account the feedback form over 1,200 real mums.

Being totally new to the baby marketplace, the brand was launched to the press and bloggers to get it online and causing a stir. The launch involved a presentation pack consisting of a branded goody bag, printed launch brochure and products. This was followed up with an invite to a launch event where the journalists could meet the people behind the products.