The Story
Being the only venue in Manchester's Northern Quarter to screen live football - but in a way in keeping with the Northern Quarter atmosphere - we developed a sub-brand for Tib Street Tavern Live Football. This brand forms the backbone and structure for advertising of all up and coming fixtures.
A full campaign which draws its inspiration from historic football programmes and communications is communicated weekly, with prestige fixtures promoted individually through a subscription email campaign as well as traditional print media.
The Deliverables
– Campaign concept – Production – Art direction – Email marketing