Ginger&George is the product of a grandfather and granddaughter's passion for furniture restoration. Rosie, affectionally know as Ginger, took her inspiration from her grandfather George, and now restores furniture with an eye on individuality.
Taking pieces from various decades, furniture is returned and repaired to its bare form then retreated with the finest paints and upholstery. But as each piece is salvaged, found or donated - Ginger&George ensure that no two pieces are treated the same, but each piece is evaluated and restored in a way unique to it. Sometimes this will mean a simple stain, other occasions multiple layers of paint sanded to reveal the next, or even block colour.
The branding was inspired by the elegant simplicity of the furniture, and how Ginger&George work inexplicably as one, each knowing the others vision and vice versa. As a new business the branding tools are purposely economical. All delivery notes, invoice and stationery can be printed at home with the simple addition of a G&G stamp making it a branded piece. Similarly the binding of the lookbook enables it to be printed and bound at home, just as all the furniture is created. All these processes involve Ginger&George making and creating their own printed material, with no hard and set rules on where to use the stamp no two pieces are ever the same, and just as the furniture is, all printed materials are finished by hand.
To introduce Ginger&George to journalists and bloggers, miniature chairs were put through the same processes they would apply to full size furniture, hand finished in orange and sent to the recipient as an irresistible keepsake.
– Brand ethos and identity
– Lookbook – Stationery – Website design – Marketing concept