The Story

Developers of Content Management System 'Squeezy', Cognitive Twist are a web application and development team. As a company who are doing incredible things digitally with finesse and thought, they asked us to execute these qualities in a brand which was both flexible yet solid, just like their sites.

The twist comes in the 'g', which twists back into itself and portrays an endless spiral of ideas. Focusing on the infinite flow of thought, this device is used to create a unique symbol for Cognitive Twist, with ever changing colours and combinations illustrating the ever changing nature of their business.