System is a tyre accessories company. They produce all products necessary for a car service centre to fix and maintain their customers' tyres; to keep their cars on the road.
As a highly functional product group, we defined the name System based on its definition: 'a set of connected things or parts forming a complex whole, in particular: a set of things working together as parts of a mechanism'.
Due to the busy and noisy working environment in which System products exist, the branding is clean and bold, and uses only black and white to make it instantly recognisable.
The brand device is derived from tyre treads, the two interlocking shapes create an S which is flexible to product requirement. Allied with incredibly simple templates built for hierarchy and legibility, clarity and consistency is ensured across the range of products.
– Packaging Guidelines