The Story

When asked to create the Christmas concept for Mothercare, we wanted to underpin the very nature of their brand: caring.

We created a knitted world in which presents, baubles, snowy floors, an alphabet and more were created in beautiful, warm wools - all providing a soft, safe world which formed the sets for the campaign.

The photography formed the backbone of the campaign and was used as in-store POS, in brochure format as well as online.