The Story

Oak Tyres is the largest wholesale tyre business in the North West. Service-led and customer focused, they are a modern forward-thinking business.

Working together with Oak Tyres we were able to define their ethos as always moving. Whether within the walls of the business itself, the constant movement of its delivery fleet on the UK's roads, or their refusal to stand still in an ever-changing sector.

The Oak O, simply and clearly derived from the business's core offering of tyres has no fixed relationship with the bespoke logotype. Instead the relationship is ever-changing – always moving – underpinning a business which is always looking to innovate and to move forward.

The project was awarded gold at the European Transform Awards for the best visual identity from the industrial and basic material sector.