The Story

Mandarin is a strategy and people development consultancy that specialises in helping organisations, teams and individuals gain absolute clarity on who they are, what they want to achieve and how they can achieve it. Bespoking interventions for each client, their branding needed to advocate this tailor-made ideology.

The name was directly inspired by the monarchist days of Vietnam, where Mandarins advised the Emperor on the entire spectrum of his reign, from war strategy, to economics, to culture and politics. Mandarins could come from any walk of life within society, and were selected on merit through an examination process.

The shapes that underpin the branding are representative of the area of a venn diagram where Mandarin, its client and their business overlap. These shapes then move in a state of flux, as they constantly readdress and balance each other out.

A suite of imagery was captured to reflect the origins and inspirations of the business.