We were briefed with aligning the brand and all its output to adhere to this idea. Over the years, Bright had expanded into new areas and in fact now has three distinct departments. A hierarchy needed to be implemented as well as consistent guidelines to streamline all output. To introduce the final, aligned, proposition to Bright and its staff we created a brandscape video. This video is now used to introduce themselves to new clients, perfectly outlining who they are; anything but a standard accountants.
– Brand alignment – Full rollout across all communications